When business owners and webmasters decide on how to go about marketing their enterprise, one question they usually ask themselves is organic SEO marketing or PPC?
For those unaware of what both these terms are, let’s define them quickly. Organic SEO marketing is the name given to the process of increasing site visibility by using holistic methods. PPC, otherwise known as pay-per-click, is a pay-as-you-go advertising method, for example, Google AdWords.
There a number of advantages when it comes to each, but overall, organic SEO marketing wins out. Here’s why.
Organic SEO services can cost a fair amount of money, depending on the size of your site and the depth of the campaign you want to run. Still, that amount of money is nothing compared to what you’d have to shell out on pay-per-click advertising to achieve the same result. If you’re in a competitive niche such as law or medicine, you could be paying anywhere between $5-15 for a single click. Unless you have deep pockets, this isn’t affordable in the long run.
While a PPC marketing campaign will get you seen, it won’t improve your brand’s reputation. The reason for that is because anybody could buy a PPC advert. It requires no level or expertise and says nothing about a business. With organic SEO, your SEO company (assuming you use one) will be ranking you highly on many of the world’s top search engines. Naturally that means something to customers.
PPC adverts can net you money in the short-term, but they’ll do nothing for you in the long run unless you keep paying for your ads. When you make use of organic SEO services however, your results will last long into the future.
That’s why search engine optimization and organic SEO marketing really do offer great value for money.
We talk a lot about Google when mentioning SEO. The reality is though, that there are other search engines out there that can also provide us with a lot of traffic. Yahoo, Jeeves and Bing, for example. According to stats, 30% of people searching for information don’t use Google. That means an organic SEO marketing campaign is going to get a site seen by more people than if you were using a paid advert. As traffic is the name of the game when it comes to being successful online, this reason is massive.
The Whole Package
You don’t need to be an organic SEO consultant to know just how valuable this marketing technique can be. Hopefully you can now see what it offers after reading through this article. While PPC advertising has its uses, if you were going to choose between the two, organic SEO just offers so much more.
Save PPC for those times when you want quick results. Make organic SEO the lifeblood of your online venture.