The Advantages of Organic SEO Marketing Over PPC

When business owners and webmasters decide on how to go about marketing their enterprise, one question they usually ask themselves is organic SEO marketing or PPC?

Search Engine Optimization Puzzle

For those unaware of what both these terms are, let’s define them quickly. Organic SEO marketing is the name given to the process of increasing site visibility by using holistic methods. PPC, otherwise known as pay-per-click, is a pay-as-you-go advertising method, for example, Google AdWords.

There a number of advantages when it comes to each, but overall, organic SEO marketing wins out. Here’s why.

The Cost

Organic SEO services can cost a fair amount of money, depending on the size of your site and the depth of the campaign you want to run. Still, that amount of money is nothing compared to what you’d have to shell out on pay-per-click advertising to achieve the same result. If you’re in a competitive niche such as law or medicine, you could be paying anywhere between $5-15 for a single click. Unless you have deep pockets, this isn’t affordable in the long run.


While a PPC marketing campaign will get you seen, it won’t improve your brand’s reputation. The reason for that is because anybody could buy a PPC advert. It requires no level or expertise and says nothing about a business. With organic SEO, your SEO company (assuming you use one) will be ranking you highly on many of the world’s top search engines. Naturally that means something to customers.

Long-term Results

PPC adverts can net you money in the short-term, but they’ll do nothing for you in the long run unless you keep paying for your ads. When you make use of organic SEO services however, your results will last long into the future.

That’s why search engine optimization and organic SEO marketing really do offer great value for money.

Wider Scope

We talk a lot about Google when mentioning SEO. The reality is though, that there are other search engines out there that can also provide us with a lot of traffic. Yahoo, Jeeves and Bing, for example. According to stats, 30% of people searching for information don’t use Google. That means an organic SEO marketing campaign is going to get a site seen by more people than if you were using a paid advert. As traffic is the name of the game when it comes to being successful online, this reason is massive.

The Whole Package

You don’t need to be an organic SEO consultant to know just how valuable this marketing technique can be. Hopefully you can now see what it offers after reading through this article. While PPC advertising has its uses, if you were going to choose between the two, organic SEO just offers so much more.

Save PPC for those times when you want quick results. Make organic SEO the lifeblood of your online venture.

Tips for creating a successful Ecommerce Website

Sometimes developing an Ecommerce website can be considered complex. You must constantly add new products with new proposals, bring traffic to your ecommerce website, respond to customers in a timely fashion, and train your employees in using the e-commerce site backend.


In this article I will write a couple of things that in my opinion works well when developing a successful ecommerce website.

For the most part, for any e-commerce site that I encountered, including my own, there is always room for improvement. If you follow the following steps you will increase sales on your site.

Create e-commerce site
Understand what you want to do before you start. Understand before starting in which direction you want to go and how you will get there. Invest some time to identify the objectives of your business, your strategies and tactics you will follow to achieve these objectives. Remember to write them all down.

Developing an e-commerce site
Do you struggle to figure out how you’re going to make money, how the various parts of your sales system will work together to create a successful ecommerce. Understand the e-commerce software before you even start. Understanding the software will give you a major advantage over your biggest competitors.

Understanding your customer
Try to understand who your customers are and what they want from you. Why do they come to your online store and why they buy from you and not from your competitors? Are they loyal customers? Or do they buy only once and then never again. If this is the case, how can you change this and get them back to purchase something again.


Sell products that customers want to buy. Once you understand your customers you are able to sell products that meet their needs. Observes the newest market trends and anticipate what they may want next. When you find a product that is already a best seller on another website, you most probably already lost the race.


Buy more stock at a lower price. This old sales method is truer than ever before for those who would like to create an ecommerce website. You have little control over prices on the internet. But you have more control over how much you pay for your own stock. Negotiate a good price for you products and you will be able to compete with the biggest commerce sites on the net.

Invest money into Search Marketing and other marketing services

Invest in the search engine optimization services, online advertising services like Google Add words, develop  an interesting blog, use social media and other marketing strategies to bring people to your online shop that are members of the niche market that you are targeting.  Also try new ideas in bringing more traffic to your website. You can never have enough traffic.

Superior online navigation

Make sure that the ecommerce web site, the content, the goods, landing pages, promotions, and shopping cart and customer service, payment mode all perfectly support your sale strategy.

Diversify interactions
Try to customize every single customer interaction. You don’t want them to think they are talking to a machine.  This is a simple idea but will give your website that personal touch. For example, you always would strive to add the first name of the person when sending the newsletter. Strive to provide a shopping experience that is uniquely compatible with the characteristics of your ecommerce platform.

After the sale
Make contact with your client after the sale. Make sure they are happy. If there is a stock issue on your side, make sure you contact them as soon as possible. Most customers will be happy that you contacted them even if it’s bad news.

Think Mobile
Mobile commerce is the new frontier on ecommerce market. Make sure your site is mobile friendly as many people now buy their goods online using a smart phone or tablets.

Is Mobile SEO as Important as Google Says?

The Google Mobile-Friendly Update, infamously called “Mobilegeddon”, was launched last April. This new algorithm was designed to reward mobile-friendly webpages by giving their ranking a boost in Google’s mobile search results. Essentially, a user who is performing a Google search from a phone or tablet is given search results showing websites that are designed to fit their devices.

Mobile SEO

Technically, Mobilegeddon does not affect desktop searches; websites without a mobile version are only excluded from mobile search results. According to Google, a mobile-friendly website should contain readable text that does not require zooming, content that fits the screen so the user does not have to scroll horizontally, and links that are spaced far enough from each other so that they can be easily tapped.

Is Mobile SEO Really Necessary?

According to a Google survey of mobile users, YES. In this survey:

  • 72% of mobile users say that it is important to them that websites are mobile-friendly
  • 79% say they will go back to the search engine and try to find another website if yours is not mobile-friendly
  • 67% are more likely to buy a product or use a service from a mobile-friendly website

Increased Visits from Mobile Users

As Google starts tagging websites that are optimized for mobile as “mobile-friendly” in its mobile search results, websites that are not labeled as such will inevitably start seeing a decline in their click-through rate (CTR). Why? Well, if a user performs a search with their mobile device and 3 out of the top 5 results are labeled as “mobile-friendly”, the user will most likely click on any of the 3 results that Google identifies as mobile-friendly. Over time, there will be less click-throughs for websites that are not mobile-friendly, as more mobile users pay attention to those that are.

Higher Mobile Rankings

Aside from giving mobile-friendly websites higher mobile search rankings and demoting those that are not, Google is taking a step further by using the “mobile-friendly” designation as a ranking factor to promote websites that are optimized for mobile. As mentioned in a recent Google blog post that announced the new “mobile-friendly” labels, “We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.”

Increased Revenue from Mobile-Friendly Websites

Having a mobile-friendly website at a time when majority of your target audience uses mobile devices to find products and services they need is a competitive advantage that will consequently result to increased income. As more consumers turn to mobile-friendly sites that give them better user experience, your mobile visibility allows you to effectively connect with your target market and eventually close a sale online or physically drive potential customers towards your business.

The Next Steps for Your Mobile SEO Strategy

To check if your business website is classified as mobile-friendly, do a Google search of your company using your mobile device. In the search engine results page, the label “Mobile-friendly” can be seen on the left side of the snippet just below your webpage URL. You can also use Google’s mobile-friendly test to easily check whether Google sees your webpage as mobile friendly.

If your website is not labeled as mobile-friendly, there are 2 options to getting good with Google. You can create a mobile website (m.domain) which is linked with your existing website, or build an entirely new responsive website that will work across desktop, tablet, and mobile devices. If you are ready to revamp your entire web presence, responsive web design is highly recommended. With responsive web design, you will have just 1 URL so it will be more convenient in terms of checking analytics.


Mobile traffic is increasing at an exponential rate, and the steps that Google has taken are a clear indicator that businesses must implement a solid mobile SEO strategy to remain competitive. Having a properly optimized website for mobile search is no longer an option, but a means to ensure you achieve high mobile rankings, greater market reach, and even higher revenues.