Is it better to use Infinite Scrolling or Pagination when it comes to SEO

Does pagination work better than infinite scrolling for SEO?

Increased numbers of leads, and increased sales profits. These are two of the main aims of any business, and your website is there to help you achieve them. You are never going to achieve either of these aims if people do not visit your website. This is where good SEO comes in; to help you gain the highest possible search engine rankings.

There are many aspects which go hand in hand to create effective SEO. We are going to examine one factor; whether to use pagination or infinite scrolling.

What is pagination?

Google itself uses pagination on its results pages. You can see numbers across the bottom of the page, indicating how many pages of results there are. You can also see a next and previous option, so that you can simply choose the next page, or the previous one.

What is infinite scrolling?

If you have ever taken a look at a news page on a social media site, you have probably seen infinite scrolling at work. In order to read content on the page, you simply need to carry on scrolling. As a story continues, so updates can be added to the top of the screen; as can more stories.

What is the best choice from an SEO perspective?

Pagination and infinite scrolling are both used on a regular basis; but which is the best choice when it comes to SEO? You have to make the decision based on your requirements, and what you want from your website. But, there are some things you should consider.

  • When infinite scrolling is used, content is hidden until it’s visible on the screen. Although Google does index hidden content, it’s not as easy to find as content that is always visible. This can be a disadvantage for SEO purposes.
  • When pagination is used, there are direct links between content which makes it easier for Google to find it. Using next and previous indicators also makes the process easier.

Generally, if you want to make your content easier for Google to find, it makes sense to use pagination. This does not mean that infinite scrolling cannot be useful at times. It’s easy for people to trawl through all of the information present, without having to click from page to page.

You should be able to clearly see the difference between infinite scrolling and pagination. If you need further help deciding which the best choice is for you, it’s a good idea to speak to an expert in marketing online in Sydney.

They can discuss your SEO with you in detail, and explain the effects of using pagination or infinite scrolling. You can get advice that is specific to your situation. This should help you make a decision which results in you increasing traffic to your site, and thereby increases leads and sales for your business. This is the most important aspect of your website’s performance.

Search Engine Optimised Content

Sharpening your content to be keyword-focused will help it to rank well for those keywords. Don´t overlook the potential of ranking every page in your website for competitive keywords. Search Engine Optimised content is the most important part of your website. This is the secret to success.

forabipocomsearchengineoptimisedcontent

Goal of a Search Engine

The goal of a search engine is to return web pages that it thinks are best suited to satisfying what the searcher is looking for. If the search engine gets it right and the searcher is happy, then they will keep using this search engine. That is why Google is so popular. It is good at returning the right results. So how do you convince Google your web page is the best one for the job. Well, it starts with the content.

girl-observing-nature-seo

Body Content

Keep the body content as close to the top of the HTML page as you can. Most modern websites are now built using DIV tags rather than TABLE tags which means it is possible to float the code so that the content appears high up on the HTML page. This is important as a search engine will look at the web page starting from the top and working its way down. You want it to find the content as soon as possible. To help with this, move all your CSS and any JavaScript code to external files too. The Introduction to SEO article explains more.

SEO Content

Search Engine Optimised content is about trying to make each page of you website as specific as possible. If you have Researched your Articles properly, and I know you will have, then you should have a sizeable list of keyword combinations. Try to focus your content around one primary keyword phrase that you would like to rank well for. If your page is a combination of many topics, then break up the topics and make a page from each one. This not only makes the page much more specific but also adds content to your website. The more specific the keywords used to find your page are, the more likely that visitor is going to like the content and Convert into a Customer.

Create Great Content

The golden egg of SEO is to get people to link to you without you asking them to. Why will they want to link to you? Is it because you have a great logo, or funky images, or a great navigation. No, it is because you have High Quality Content. The visitor is on that page for a reason so make that a reason to stay. Update your web pages often with new content which is relevant and accurate to that page. Keep it readable and straight to the point. Each page is there for a purpose. If the reader has read down to the last line, you have done a great job.

SEO Expert Tip

The Theme of a web page should be reflected by everything that makes up that page: The Content, URL, Meta Tags, Headers, Navigation, Links, Images, etc. They should all work together.

The Best Four Real Estate Website Design Trends

4-website-trends

Written By

http://www.niteskape.com/realestatewebdesign.html

During this time of the year, we sum up the latest trends of 2016. Although the year hasn’t finished, the biggest trends already have made a great impact. Real estate agents are individuals who have to seek their own clients. The internet has given these agents a great outlet to find new leads and make a sale on the web. Unlike before, the web has made a big impact because of its popularity and the real estate market is booming with a large percentage of web sales! About 90 percent of individuals search on the web now to find a new home or find a listing agent. The internet is the newest and greatest trusted source out there. It has tons of information and companies listed. Every person can find a service a click away. Read a great likes of the newest web trends that all real estate agents should try out!

1- White Spaces. We are in an era where the less you have on your website, the more it is. White spaces are actually white spaces that surround elements of a website. So of course this does mean that sidebars have moved away,but the white space design has a great effect and brings a great first impression to a website visitor

2-Responsive Design. Androids, Iphones, and Tables all have different screen proportions. With popularity increasing, every person has a phone with internet access in hand. Now every designer should make a habit of making every web site template responsive. Responsive sites will auto scale for any device that a website may be browsed on. For real estate agents, a responsive web design will make it easy for any website visitor to browse through new homes and look at the picture gallery! Responsive web designers should be a no brainer for every website!

responsive_web_design

3-Increase you Text. Increasing text has become more and more popular. Before h tags where the largest on the page, now regular p tags have gone up to 30px. Increasing your text is also helpful for mobile view.

4-Subscribers. A subscriber/mail listing has been very effect for agents these last 3 years. When a visitor goes to a real estate agents website, they should have an option of subscribing on a page. When a visitor subscribes, he/she will leave their email and allow the agent to add them to their mail listing. Now, the real estate agent has the option of sending everyone on his/her mail listing the latest homes that are for sale. The subscription box on a website is very easy for any regular person to understand. Just as the person subscribes, the realtor is allowed to send that person emails and they will get notified before anyone else about a new listing that may come up.

The above four tips are the latest trends in web design and some real estate agents already have adapted to these trends. They are easy to do and it is always good for any business or  individual to follow the newest web trends and keep their site up to date.