Hottest Web Design Trends in 2018

The best web experience is as a result of different factors; most of which take place behind your screen. However, there are also those factors that are presented on the screen which makes it worthwhile to spend hours surfing the internet and doing whatever you want, such as online banking, online shopping or even playing online games. Online games particularly need great responsive sites coupled with the best web design trends.  As such, you can visit games sites to play now and check out the best online games and web designs. Most of these sites incorporate the following web design trends that are currently making waves.

Adventurous colours

Coming to the fore in late 2017, bold colours in web design is the new default as the trend has transcended into 2018 as well. Bold colours are being used across all digital platforms therefore not only in web design. Branding themes for many sports programmes including the 2017/18 Premier League commercial ads and online games are taking on bold colours. Internet browsers have also joined the bandwagon taking on bold colours in their new versions. One such example is the new Mozilla Developer Edition which has a standout dark blue colour.

Inventive typography

A trend just in its infancy but expected to grow as the year wears on pertains to the rise in custom fonts. Devices, computers, tablets and smartphones’ resolutions are getting sharper by each update and new version. As such, there is a growing need for typography with great aesthetic effect and with tons of personality. This is where inventive typography comes in as it seeks to subtlety is pushed aside paving way for more customised fonts. In addition, 2018 is to see the return of serif and sans-serif fonts as the web developers search for the perfect typefaces.

New flat design

Flat design was the in-thing during the first days of the web. However, subsequent innovations led flat design to lose its lustre but 2018 is the year in which flat design makes it return albeit with a lot of changes. The new flat design comes with more depth in its prior ascetic identity and nuance. With the return of flat design, it also marks the return of shadows and gradients which had been cast aside by 2D design and minimalism. Shadows and gradients come with subtler transitions and updated vibrant colourpallets. Shadows and gradients will be more visible in logo designs and web headers.

Playful illustration

There is a general feeling among web developers that web design in recent years had focused more on commercialisation and in the process had become detached from the people. However, 2018 is going to change that as the web looks to inject more personality through illustrations. The illustrations will come in infinite styles, shapes, and sizes and will not affect the functionality of the web rather will just aim at humanising the web. Playfulness is also to be injected in collaboration with the illustrations as there is a belief that humane illustrations come better in a playful manner. In addition, the illustrations will also aid in explaining and presenting information on the web.

Is it better to use Infinite Scrolling or Pagination when it comes to SEO

Does pagination work better than infinite scrolling for SEO?

Increased numbers of leads, and increased sales profits. These are two of the main aims of any business, and your website is there to help you achieve them. You are never going to achieve either of these aims if people do not visit your website. This is where good SEO comes in; to help you gain the highest possible search engine rankings.

There are many aspects which go hand in hand to create effective SEO. We are going to examine one factor; whether to use pagination or infinite scrolling.

What is pagination?

Google itself uses pagination on its results pages. You can see numbers across the bottom of the page, indicating how many pages of results there are. You can also see a next and previous option, so that you can simply choose the next page, or the previous one.

What is infinite scrolling?

If you have ever taken a look at a news page on a social media site, you have probably seen infinite scrolling at work. In order to read content on the page, you simply need to carry on scrolling. As a story continues, so updates can be added to the top of the screen; as can more stories.

What is the best choice from an SEO perspective?

Pagination and infinite scrolling are both used on a regular basis; but which is the best choice when it comes to SEO? You have to make the decision based on your requirements, and what you want from your website. But, there are some things you should consider.

  • When infinite scrolling is used, content is hidden until it’s visible on the screen. Although Google does index hidden content, it’s not as easy to find as content that is always visible. This can be a disadvantage for SEO purposes.
  • When pagination is used, there are direct links between content which makes it easier for Google to find it. Using next and previous indicators also makes the process easier.

Generally, if you want to make your content easier for Google to find, it makes sense to use pagination. This does not mean that infinite scrolling cannot be useful at times. It’s easy for people to trawl through all of the information present, without having to click from page to page.

You should be able to clearly see the difference between infinite scrolling and pagination. If you need further help deciding which the best choice is for you, it’s a good idea to speak to an expert in marketing online in Sydney.

They can discuss your SEO with you in detail, and explain the effects of using pagination or infinite scrolling. You can get advice that is specific to your situation. This should help you make a decision which results in you increasing traffic to your site, and thereby increases leads and sales for your business. This is the most important aspect of your website’s performance.

Search Engine Optimised Content

Sharpening your content to be keyword-focused will help it to rank well for those keywords. Don´t overlook the potential of ranking every page in your website for competitive keywords. Search Engine Optimised content is the most important part of your website. This is the secret to success.


Goal of a Search Engine

The goal of a search engine is to return web pages that it thinks are best suited to satisfying what the searcher is looking for. If the search engine gets it right and the searcher is happy, then they will keep using this search engine. That is why Google is so popular. It is good at returning the right results. So how do you convince Google your web page is the best one for the job. Well, it starts with the content.


Body Content

Keep the body content as close to the top of the HTML page as you can. Most modern websites are now built using DIV tags rather than TABLE tags which means it is possible to float the code so that the content appears high up on the HTML page. This is important as a search engine will look at the web page starting from the top and working its way down. You want it to find the content as soon as possible. To help with this, move all your CSS and any JavaScript code to external files too. The Introduction to SEO article explains more.

SEO Content

Search Engine Optimised content is about trying to make each page of you website as specific as possible. If you have Researched your Articles properly, and I know you will have, then you should have a sizeable list of keyword combinations. Try to focus your content around one primary keyword phrase that you would like to rank well for. If your page is a combination of many topics, then break up the topics and make a page from each one. This not only makes the page much more specific but also adds content to your website. The more specific the keywords used to find your page are, the more likely that visitor is going to like the content and Convert into a Customer.

Create Great Content

The golden egg of SEO is to get people to link to you without you asking them to. Why will they want to link to you? Is it because you have a great logo, or funky images, or a great navigation. No, it is because you have High Quality Content. The visitor is on that page for a reason so make that a reason to stay. Update your web pages often with new content which is relevant and accurate to that page. Keep it readable and straight to the point. Each page is there for a purpose. If the reader has read down to the last line, you have done a great job.

SEO Expert Tip

The Theme of a web page should be reflected by everything that makes up that page: The Content, URL, Meta Tags, Headers, Navigation, Links, Images, etc. They should all work together.