Is Mobile SEO as Important as Google Says?

The Google Mobile-Friendly Update, infamously called “Mobilegeddon”, was launched last April. This new algorithm was designed to reward mobile-friendly webpages by giving their ranking a boost in Google’s mobile search results. Essentially, a user who is performing a Google search from a phone or tablet is given search results showing websites that are designed to fit their devices.

Mobile SEO

Technically, Mobilegeddon does not affect desktop searches; websites without a mobile version are only excluded from mobile search results. According to Google, a mobile-friendly website should contain readable text that does not require zooming, content that fits the screen so the user does not have to scroll horizontally, and links that are spaced far enough from each other so that they can be easily tapped.

Is Mobile SEO Really Necessary?

According to a Google survey of mobile users, YES. In this survey:

  • 72% of mobile users say that it is important to them that websites are mobile-friendly
  • 79% say they will go back to the search engine and try to find another website if yours is not mobile-friendly
  • 67% are more likely to buy a product or use a service from a mobile-friendly website

Increased Visits from Mobile Users

As Google starts tagging websites that are optimized for mobile as “mobile-friendly” in its mobile search results, websites that are not labeled as such will inevitably start seeing a decline in their click-through rate (CTR). Why? Well, if a user performs a search with their mobile device and 3 out of the top 5 results are labeled as “mobile-friendly”, the user will most likely click on any of the 3 results that Google identifies as mobile-friendly. Over time, there will be less click-throughs for websites that are not mobile-friendly, as more mobile users pay attention to those that are.

Higher Mobile Rankings

Aside from giving mobile-friendly websites higher mobile search rankings and demoting those that are not, Google is taking a step further by using the “mobile-friendly” designation as a ranking factor to promote websites that are optimized for mobile. As mentioned in a recent Google blog post that announced the new “mobile-friendly” labels, “We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.”

Increased Revenue from Mobile-Friendly Websites

Having a mobile-friendly website at a time when majority of your target audience uses mobile devices to find products and services they need is a competitive advantage that will consequently result to increased income. As more consumers turn to mobile-friendly sites that give them better user experience, your mobile visibility allows you to effectively connect with your target market and eventually close a sale online or physically drive potential customers towards your business.

The Next Steps for Your Mobile SEO Strategy

To check if your business website is classified as mobile-friendly, do a Google search of your company using your mobile device. In the search engine results page, the label “Mobile-friendly” can be seen on the left side of the snippet just below your webpage URL. You can also use Google’s mobile-friendly test to easily check whether Google sees your webpage as mobile friendly.

If your website is not labeled as mobile-friendly, there are 2 options to getting good with Google. You can create a mobile website (m.domain) which is linked with your existing website, or build an entirely new responsive website that will work across desktop, tablet, and mobile devices. If you are ready to revamp your entire web presence, responsive web design is highly recommended. With responsive web design, you will have just 1 URL so it will be more convenient in terms of checking analytics.

Conclusion

Mobile traffic is increasing at an exponential rate, and the steps that Google has taken are a clear indicator that businesses must implement a solid mobile SEO strategy to remain competitive. Having a properly optimized website for mobile search is no longer an option, but a means to ensure you achieve high mobile rankings, greater market reach, and even higher revenues.

What You Need to Consider When Performing International SEO

You already know how important SEO is when it comes to the promotion of your website and your business, but if you’re attempting to break into new markets around the globe, it’s time to look into what international SEO is all about as well.

World Hands

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Check out the information below if you’re planning on implementing international SEO strategies throughout your website, as there are certain things that you need to consider while you tackle this important promotional tactic.

Don’t Merely Translate Your Text

One of the most common mistakes made by website owners who want to incorporate international SEO is simply translating the text that’s on their pages. A lot of people end up using free apps that aren’t all that accurate, resulting in damage to the company’s brand and ultimately being useless for SEO.

Remember that different languages use different phrasing, so what you say in English may not make sense when you translate each word in a sentence without considering the nuances of that language. Therefore, stick to hiring a professional translation agency for the best results.

Google Isn’t the Most Popular Search Engine in Every Country

Even though Google is a hugely popular global company, the truth is that it isn’t the most widely used search engine in several countries, including China, Japan, Russia, the Czech Republic, and South Korea. In those countries, other search engines, such as Seznam (Czech Republic), Naver (South Korea), Yandex (Russia), and Baidu (China), are more popular. Therefore, you should become familiar with each country’s preferred search engine’s SEO tips and rules.

Be Aware of Different Trends in Different Cultures

Another thing you need to consider is the fact that various cultures throughout the world will have their own trends. So while people in the UK might be searching for Christmas throughout November and December, as an example, other cultures may be celebrating a totally different holiday, or none at all, at that time of year. Being aware of various cultures and their individual trends, from the music that they like to the holidays that they celebrate, is key to being able to implement SEO strategies that will make your site show up in search results.

When In Doubt, Hire Experts to Help

SEO experts, as well as marketing experts like Sioux Falls Marketing, are available to help you optimize your website for your home country as well as for countries throughout the world. So if you find yourself struggling to figure out what search engines you need to optimize your site for, or the different trends that you need to be aware of, hiring outside experts could be the best option, as it will save you a lot of time and frustration.

Once your international SEO tactics have been implemented, you’ll be able to effectively reach a much wider, global audience and hopefully increase conversions, as well as your popularity, throughout the world. So even though it does require quite a bit of effort, the rewards will definitely make all the hard work worthwhile.

Four Tips for Writing Persuasive Content

Crafting good content for websites can take a lot of practice. Follow these four tips to improve your content quickly. Doing so could help improve your website’s popularity and authority.

1. Find a Creative Concept

Creativity should play a role in every piece of content. Even posts about technical subjects should include some level of creativity, whether that means finding a way to re-conceptualize common points or slipping in a few jokes. No one wants to read boring content, so do anything you can to keep readers interested.

2. Check Your Facts

Man with Magnifying Glass

Image via Flickr by paurian

Even one inaccurate fact could make your website look untrustworthy, so double-check every sentence to make sure your content makes you look like an authority. This can get difficult when you need to write posts about subjects you don’t know much about. That difficulty makes it even more important for you to check everything.

If you know an expert, have him or her read your content to find common mistakes. You may also want to compare your writing to the information on sites like:

  • Wikipedia
  • WhoWhatWhen
  • Snopes

When in doubt, use Google to find similar content on trustworthy sites.

3. Avoid Logical Fallacies

People often use logical fallacies without realizing their mistakes. Many people will not notice. They may even agree with your content despite its flaws. Discerning readers, however, will find these fallacies troubling enough that they never return to your site. Some of the most common fallacies include:

  • Straw Man—Attacking a seemingly related argument instead of the statement at hand (example: Mr. Smith says that global warming is real, but he doesn’t have an explanation for why we got so much snow last winter.)
  • Appeal to Authority—Relying on a person’s authority to make statements seem true regardless of their merits (example: Sarah says to eat 15 tacos a day. She’s a popular fitness trainer, so she must be right.)
  • Bandwagon—Saying something is true just because a lot of people believe it (example: Nine out of 10 people believe George Washington had wooden teeth, so it must be true.)

It’s important to learn more about fallacies, so you can avoid statements that weaken your content.

4. Get Help When Proofreading

Typos, misspellings, and convoluted sentence structures can make your writing look amateurish. When careful readers see numerous mistakes, they may wonder why they should take your writing seriously. This makes proofreading an important part of content creation. Always proofread your writing at least twice. Reading it out loud will help you find confusing sentences and improve flow.

Don’t rely on your word processing software to find all of your mistakes. If possible, have another person read your content before you publish. If you don’t have someone to read your content, consider using an online service like Grammarly.

What common mistakes do you find while browsing web pages? Do these mistakes make sites seem unreliable to you? Follow the four tips mentioned above so your site doesn’t push away potential readers and customers.