Tips for creating a successful Ecommerce Website

Sometimes developing an Ecommerce website can be considered complex. You must constantly add new products with new proposals, bring traffic to your ecommerce website, respond to customers in a timely fashion, and train your employees in using the e-commerce site backend.


In this article I will write a couple of things that in my opinion works well when developing a successful ecommerce website.

For the most part, for any e-commerce site that I encountered, including my own, there is always room for improvement. If you follow the following steps you will increase sales on your site.

Create e-commerce site
Understand what you want to do before you start. Understand before starting in which direction you want to go and how you will get there. Invest some time to identify the objectives of your business, your strategies and tactics you will follow to achieve these objectives. Remember to write them all down.

Developing an e-commerce site
Do you struggle to figure out how you’re going to make money, how the various parts of your sales system will work together to create a successful ecommerce. Understand the e-commerce software before you even start. Understanding the software will give you a major advantage over your biggest competitors.

Understanding your customer
Try to understand who your customers are and what they want from you. Why do they come to your online store and why they buy from you and not from your competitors? Are they loyal customers? Or do they buy only once and then never again. If this is the case, how can you change this and get them back to purchase something again.


Sell products that customers want to buy. Once you understand your customers you are able to sell products that meet their needs. Observes the newest market trends and anticipate what they may want next. When you find a product that is already a best seller on another website, you most probably already lost the race.


Buy more stock at a lower price. This old sales method is truer than ever before for those who would like to create an ecommerce website. You have little control over prices on the internet. But you have more control over how much you pay for your own stock. Negotiate a good price for you products and you will be able to compete with the biggest commerce sites on the net.

Invest money into Search Marketing and other marketing services

Invest in the search engine optimization services, online advertising services like Google Add words, develop  an interesting blog, use social media and other marketing strategies to bring people to your online shop that are members of the niche market that you are targeting.  Also try new ideas in bringing more traffic to your website. You can never have enough traffic.

Superior online navigation

Make sure that the ecommerce web site, the content, the goods, landing pages, promotions, and shopping cart and customer service, payment mode all perfectly support your sale strategy.

Diversify interactions
Try to customize every single customer interaction. You don’t want them to think they are talking to a machine.  This is a simple idea but will give your website that personal touch. For example, you always would strive to add the first name of the person when sending the newsletter. Strive to provide a shopping experience that is uniquely compatible with the characteristics of your ecommerce platform.

After the sale
Make contact with your client after the sale. Make sure they are happy. If there is a stock issue on your side, make sure you contact them as soon as possible. Most customers will be happy that you contacted them even if it’s bad news.

Think Mobile
Mobile commerce is the new frontier on ecommerce market. Make sure your site is mobile friendly as many people now buy their goods online using a smart phone or tablets.

Improve your E-Commerce store’s credibility

Paying for items online these days needs to be fast, efficient and trust worthy. There are various elements that need to make the customer want to consider buying your product or services therefore it is important to get the basics right for everything to work together and make your business successful. To increase your ecommerce rates you need these various elements to keep the customers happy.


online shopping

  • Images

If you are selling a product you need to ensure that the image you provide of the product is only of the best quality that you can produce. People need to have an idea of what they are getting it is important that the product is shown in all its various angles; this helps you encourage the consumer to buy your product or service that will be provided.


  • Description

A description that will entice the customer to buy the product or service is essential. This will basically help you sell the product faster. One needs to provide enough information so the customer will not have any doubts or queries about the product. You should offer a long version describing the product in detail and a shorter version for those who are less interested but still interested. The shorter version needs to be more intriguing than the long version in order to get the possible customer to want to know more.


  • Allow Your Customers to Customise

The game ‘The Sims’ is arguably popular as you get to customise people and houses to your own liking. Customising is like a game for people; they feel as if they made it by choosing matching colours etc. By allowing people to customise it will end up costing them more money. If you want to make money I suggest you allow people to customise on your online store.


  • Offer Free Shipping

It is obviously going to make you product less appealing if a shipping cost is involved it is just a fact. People will do anything to save money as it is in human nature of course! It is crucial that you offer free shipping or at least include it in the price in order to allow your product to look more pleasing at attractive to the eye. If you do decide to rather charge for shipping, make sure the customer is aware of this as they might not want to use your services again if you are not an honest sales person.


  • Sales and More Sales

Naturally most people are drawn to sales, like I said before; any opportunity to save money is what any normal human will want. Many people actually look for sales and specials when visiting online stores. This may increase the amount of produce you sold. Be sure to work with your product and maybe when you have left over stock when you have new stock have a sale or special with new stock items.


  • Use a trusted e-commerce platform

People often tend to ignore using e-commerce platforms and instead opt for traditional PHP based store. This is a big mistake, e-commerce stores are different from your regular sites/blogs and need specific elements to ensure strong user engagement. Your store should have a seamless order flow which is not something smoothly accomplished via PHP. Reputed Ecommerce platforms like Shopify or Prestashop are specially designed to make your e-commerce store perfect. Browse Shopify themes online and select the one that best suits your need.

Improve your ecommerce with some of these simple steps and allow your business to slowly begin blossom.