eMarketer estimates that between 2009 and 2013, the number of online buyers in the UK including Northern Ireland will rise from 26.9 million to 31.8 million. They suggest that consumers have done more shopping and are more likely in the future to spend a greater proportion of their retail budget in online shops.

Are Online Shops Withstanding the Recession?

In another report, they suggest that e-Commerce seems to be withstanding the econmic slowdown due to competitive pricing and the ability to compare products easily online.

Should Small Businesses Embrace eCommerce?

A Northern Ireland Assembly Report states that it is essential that NI should seize all opportunities of the eCommerce revolution as online shopping is quickly becoming a genuine Global Market for consumer products. In addition they warn that any company which does not embrace e-Commerce and harness the efficiencies and savings offered, is likely to be at risk.