Search Engine Optimised Content
Sharpening your content to be keyword-focused will help it to rank well for those keywords. Don´t overlook the potential of ranking every page in your website for competitive keywords. Search Engine Optimised content is the most important part of your website. This is the secret to success.
Goal of a Search Engine
The goal of a search engine is to return web pages that it thinks are best suited to satisfying what the searcher is looking for. If the search engine gets it right and the searcher is happy, then they will keep using this search engine. That is why Google is so popular. It is good at returning the right results. So how do you convince Google your web page is the best one for the job. Well, it starts with the content.
Body Content
Keep the body content as close to the top of the HTML page as you can. Most modern websites are now built using DIV tags rather than TABLE tags which means it is possible to float the code so that the content appears high up on the HTML page. This is important as a search engine will look at the web page starting from the top and working its way down. You want it to find the content as soon as possible. To help with this, move all your CSS and any JavaScript code to external files too. The Introduction to SEO article explains more.
SEO Content
Search Engine Optimised content is about trying to make each page of you website as specific as possible. If you have Researched your Articles properly, and I know you will have, then you should have a sizeable list of keyword combinations. Try to focus your content around one primary keyword phrase that you would like to rank well for. If your page is a combination of many topics, then break up the topics and make a page from each one. This not only makes the page much more specific but also adds content to your website. The more specific the keywords used to find your page are, the more likely that visitor is going to like the content and Convert into a Customer.
Create Great Content
The golden egg of SEO is to get people to link to you without you asking them to. Why will they want to link to you? Is it because you have a great logo, or funky images, or a great navigation. No, it is because you have High Quality Content. The visitor is on that page for a reason so make that a reason to stay. Update your web pages often with new content which is relevant and accurate to that page. Keep it readable and straight to the point. Each page is there for a purpose. If the reader has read down to the last line, you have done a great job.
SEO Expert Tip
The Theme of a web page should be reflected by everything that makes up that page: The Content, URL, Meta Tags, Headers, Navigation, Links, Images, etc. They should all work together.