There are a number of essential factors to consider when you want to build a travel website. Although you will be hiring a designer to carry out the actual work, it is worth keeping the following issues in mind to ensure you and your designer are on the same page from the start.
Make it responsive
Responsive design is a special type of web design that has become increasingly important as the popularity of the mobile web continues to grow.
It essentially involves designing websites that change depending on the type of device being used to view them. So while people viewing your site on desktops will see one version of the site, people viewing it on mobile devices will see another.
Many people now use their mobiles to view websites, especially when it comes to travel sites, so you want to provide them with a good experience on your site.
If your site is not mobile friendly, it is also unlikely to show up in the mobile search results, which could affect your visitor numbers.
So when you are considering hiring a travel website designer, always ask them about their experience with responsive design.
Choose a suitable CMS
The platform that you use will also be an important decision. Designers use a range of platforms to create websites, so it is worth knowing a bit about these before making your decision.
One option that many companies now prefer is a CMS (content management system).
These are platforms that allow you to create pages, edit content, add images and add new features to your site without having to worry about coding. They are very user friendly, and they essentially provide you with more control over your website.
WordPress is the most well-known CMS, but another popular choice is Umbraco. Many travel website designers use these to create professional websites that look great and are easy to use, so it is well worth considering.
Take advantage of specialist tools
There are a number of specialist tools that you may want to use when building your website to add greater functionality.
For example, you may want to use a dynamic packaging engine. These are often used in travel sites to enable you to provide more competitive prices, upload stock, provide reporting and pick suppliers for travel packages, so you may want to ensure your site has one built in.
Use large, high-quality images
Don’t forget about the importance of images when you design your website. An experienced travel designer will know all about how crucial it is to bring your website to life using images, and this is another factor to make sure you consider.
You can use images to inspire your visitors and encourage them to spend more time on your site.
So make sure you find some stunning images to place on your home page and other pages of your site, and work with your designer to ensure they look amazing for all of your visitors (and don’t forget to optimise them for SEO)
Consider all of these factors
Your travel website is so important to your business, and it is essential that you get the website you are hoping for. All of these factors will play a large role in the design of your site, so make sure you choose a designer who understands your concerns. That way, you will be far more likely to end up with the travel site you are hoping for.