Internet Marketing, Search Engine Marketing (SEM) and Search Engine Optimisation (SEO)


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The terms "Internet Marketing", "Search Engine Marketing" and "Search Engine Optimisation" are often confused and used interchangeably. So what are the definitions of each of these terms and what do each of them encompass?

SEO has the narrowest scope and focuses on achieving natural or organic search engine results that have not been paid for (unless an SEO expert has been employed to carry out this task).

SEM completely encompasses SEO but also includes search engine paid advertising such as Pay-Per-Click.

Internet Marketing is a term which has a much broader scope. It comprises of SEM and SEO but unlike these two terms, does not rely solely on Search Engines. Other marketing techniques such as email, social networking, viral marketing and press releases are employed in this category.


Internet Marketing

  • SEM and SEO Techniques
  • Email Marketing
  • Article Submission
  • Group Interaction
  • Blogging
  • Social Networking
    • Twitter
    • Facebook
  • Answering Questions
  • Commenting on other blogs
  • Press Release
  • Viral Marketing
  • Autoresponders
  • Display Advertising
  • Website Contests / Giveaways
  • Continuous Content
  • Affiliate, reseller, and associate programs.

Search Engine Marketing (SEM)

Search Engine Optimisation

  • Types
    • Image search
    • Local search
    • Video search
  • White Hat
    • Quality Content
    • Use Structural Mark Up
    • Separate Content from Presentation
    • Titles and Meta Data
    • Keyword Research and Effective Keyword Use
      • Title
      • Meta Description
      • Meta Keywords
      • Heading Elements: H1, H2 and h2
      • Text
      • Alt Tag
      • Title Tag
      • Links
      • Cross-Linking (between pages in the same website)
    • Quality Inbound Links
  • Black Hat
    • Hidden Content
      • Hidden Links
      • Comment tags
      • noscript tag
      • CSS
      • Very small text
      • Coloured text on the same colour background
    • Keyword Stuffing
    • Doorway pages and cloaking
    • Link Farming
    • Spamdexing
    • Multiple Micro-sites
    • Automated Queries
    • Pages with Malicious behaviour
      • Phishing
      • Viruses
      • Trojans
  • Gray Hat
    • Exceeding thresholds
    • Purchasing links

Abipo Web Design Northern Ireland can work with you on all or some of these aspects (avoiding the black hat techniques). For example, you may want us to spearhead an SEO action or you may want us to work on a more comprehensive marketing plan. We can offer our SEO and SEM services in the context of a professional internet marketing campaign. Contact us today for a no-obligation quotation.