Pay-Per-Click

Advantages of Pay-Per-Click

  • Small Initial Investment:Although you pre-pay into a fund to cover your PPC costs, money is only deducted from your account when a visitor clicks on your ad. There are no fees to pay in order to place or run your advertisement. Quite often vouchers are available from the big players to get you started. For example, its quite easy to find a £40 pounds credit voucher from Google.
  • Branding:For a small cost it is easy to get placed at the very top of Google, Yahoo or MSN. This gives terrific brand exposure for any company but can extremely effective for start-up companies who have not yet invested time in Search Engine Optimisation (SEO) and as a result, their organic placement in search engines is quite low.
  • Ideal for Small Businesses:PPC helps create a level playing field so that all businesses no matter how big or how small can compete on more even terms, particularly if you are targeting the right keywords. Without bidding substantially more, your ad can be placed right above a larger competitor or multinational company.
  • Targeted traffic:With a Pay-Per-Click campaign it is easier to target your audience than with more traditional print media. Long-tail keywords combined with geo-targeting and demographic website selection, allow you to target your market very precisely. If you want to target a particular country, you do not need to have a physical store in that region. All you do is select the country in your PPC campaign settings and the ad will only appear to that population.
  • Seasonal Marketing:Ad campaigns can be started, stopped and paused at the click of a button. Your campaign can be configured to run on a particular day and at a particular hour. If you have a promotion on a specific day, PPC can be tailored to match.
  • Control:You are in full control of the cost of your campaign at all times. As well as being able to pause or stop your spend immediately, you can set your maximum bid for a particular keyphrase or keyword and you can also specify the maximum spend level per day. Bid levels can be decided and changed based on your internet marketing goals and on your budget.
  • Only pay for those users who click on your advert:Unlike other advertising mediums, you only pay when a visitor actually clicks through to your site. Visitors that have enough interest in your ad to click through have a good chance of conversion if your landing page and product or service are strong enough to match what you have advertised.
  • Immediate Results:A Search Engine Optimisation campaign can take weeks and even months for the full benefits to become apparent. On the other hand, PPC ads can be researched and set up very quickly within a few days. As soon as your ad goes live and providing it meets certain quality criteria, it has the potential to appear in the top position of major search engines. The ad will appear immediately and will reward you with instant traffic to your website.
  • Real-Time Tracking:As well as receiving instant results, you can also gain instant feedback on how your campaign is progressing. You can evaluate key phrases, cost per clicks, conversion rates and more for effectiveness and make changes within minutes to improve upon those results.

Abipo Web Design Northern Ireland can work with you to set up your own Pay-Per-Click internet marketing campaign. Contact us today for a no-obligation quotation.