Improve your E-Commerce store’s credibility

Paying for items online these days needs to be fast, efficient and trust worthy. There are various elements that need to make the customer want to consider buying your product or services therefore it is important to get the basics right for everything to work together and make your business successful. To increase your ecommerce rates you need these various elements to keep the customers happy.


online shopping

  • Images

If you are selling a product you need to ensure that the image you provide of the product is only of the best quality that you can produce. People need to have an idea of what they are getting it is important that the product is shown in all its various angles; this helps you encourage the consumer to buy your product or service that will be provided.


  • Description

A description that will entice the customer to buy the product or service is essential. This will basically help you sell the product faster. One needs to provide enough information so the customer will not have any doubts or queries about the product. You should offer a long version describing the product in detail and a shorter version for those who are less interested but still interested. The shorter version needs to be more intriguing than the long version in order to get the possible customer to want to know more.


  • Allow Your Customers to Customise

The game ‘The Sims’ is arguably popular as you get to customise people and houses to your own liking. Customising is like a game for people; they feel as if they made it by choosing matching colours etc. By allowing people to customise it will end up costing them more money. If you want to make money I suggest you allow people to customise on your online store.


  • Offer Free Shipping

It is obviously going to make you product less appealing if a shipping cost is involved it is just a fact. People will do anything to save money as it is in human nature of course! It is crucial that you offer free shipping or at least include it in the price in order to allow your product to look more pleasing at attractive to the eye. If you do decide to rather charge for shipping, make sure the customer is aware of this as they might not want to use your services again if you are not an honest sales person.


  • Sales and More Sales

Naturally most people are drawn to sales, like I said before; any opportunity to save money is what any normal human will want. Many people actually look for sales and specials when visiting online stores. This may increase the amount of produce you sold. Be sure to work with your product and maybe when you have left over stock when you have new stock have a sale or special with new stock items.


  • Use a trusted e-commerce platform

People often tend to ignore using e-commerce platforms and instead opt for traditional PHP based store. This is a big mistake, e-commerce stores are different from your regular sites/blogs and need specific elements to ensure strong user engagement. Your store should have a seamless order flow which is not something smoothly accomplished via PHP. Reputed Ecommerce platforms like Shopify or Prestashop are specially designed to make your e-commerce store perfect. Browse Shopify themes online and select the one that best suits your need.

Improve your ecommerce with some of these simple steps and allow your business to slowly begin blossom.

Start a New Blog to Promote Your Business

These days, it seems like everybody has a blog where they write about something. Whatever your hobby, interest or favourite sports team, you can find countless people investing time in writing about it to share with the world. Of course, writing a blog isn’t just about having a forum to discuss things you like, it is also a powerful medium for getting people’s attention. If you run a business and would like to harness the power of blogging to get more traffic, publicise what you are doing, engage with potential new customers and create shareable content that can be used in your social media marketing, it is probably easier than you think. Here, we take a look at the basics of how to start a new blog for your business.


The Technical Stuff

While what makes a blog a success or a failure mostly comes down to the content it has on it, you do need a good basic website to put that content on. One of the first things to do is choose a web host. This will be the company you use to host the site and deal with all the server side management. You can get free hosting from sites like WordPress, but this is not really a good choice for business or commercial sites. Instead, choose a reputable host that gives you good options for managing your site, such as or an equivalent – this will give you a professional look and take all of the hassle out of keeping your site up and running.


Planning your blog makes coming up with good content much easier. If you keep a rolling list of ideas for posts, some of which should be easy things like lists you could write that would be relevant to your field, then you won’t feel as much under pressure when the time comes to write something. There are lots of apps and services to help making your blogging easier, and to help you share your content when it is live. It is a good idea to have a business Twitter account and Facebook page too, to help you do this. Other social networks like LinkedIn can also be an asset.

Your content needs to be of a very high standard, because it helps reinforce your brand. You need very good written English (or the language you are working in), and you need to have well thought out topics, and accurate facts. If you don’t have the time to do this or don’t have the writing skills, it is usually better to hire a freelance writer to create content for you. This is not that expensive, and can make all the difference because it takes the stress out of creating content and ensures everything you post is of a high enough standard to properly represent your brand.

Starting a blog can take very little time, and can have great rewards in terms of the visibility of your company. It is fast becoming something that no small business should do without!