Presenting your web design portfolio to clients is one of the most important activities you undertake as a web designer. Clients want to see proof of your previous work. Once they have this proof they can make a more informed decision about whether or not to hire you. Your portfolio sells your services. The examples you show are as powerful as any sale pitch. This means you have to put a lot of thought and effort into the ways you present your portfolio to clients. These are some of the best ways to do this.
Today’s web designers have a wide range of professional printing options available. You can really impress potential clients by showcasing your work in magazine quality, high-resolution brochures that display previous work in the best possible light. Impressing clients by presenting a professional looking, physical portfolio will often set you apart from the completion and increase your chance of gaining a long term customer.
This approach is particularly effective if you will be having a face-to-face meeting with your client. If they need to consult with other people later, they can show them the physical copy of your portfolio too. If you regularly print physical copies of your portfolio make sure you install and replace HP fuser and maintenance kits on a regular basis.
Portfolio Section on Your Website
In many situations websites and blogs have replaced printed products. Websites and blogs are the perfect places to list and display your previous web design projects. Many businesses create a website solely for this purpose. The technology available to create online portfolios keeps improving. You simply create a clean and current portfolio of your products on your website and share the link to this webpage. This is particularly effective for long distance clients and clients who prefer to view content on their laptop, tablet or mobile device.
Social media has become an important tool for modern businesses. Social media websites like Facebook and Pinterest are the perfect places to add examples of your previous web design work. The interactive nature of these websites gives your work valuable social proof. If people are commenting positively about your work and you’re responding, it can be a powerful way to impress clients who visit your social media pages.
Package Your Portfolio
If you want to give your clients more options when they view your portfolio, consider packaging examples of your previous work in .PDF files, Power Point Presentations or other software applications. This achieves two things. It’s easy to share these files and they can be viewed in digital or physical formats if your client decides to print them.
It’s never been as easy for web designers to showcase their work. However, different clients expect different types of service. This is particularly true when you’re displaying a portfolio of previous work. Some clients are happy to look at a portfolio page on a website, while others prefer to have a physical paper copy which includes images of your work. The points above give a greater insight into the options available so that you can cater for the needs of different clients.