What You Need to Consider When Performing International SEO

You already know how important SEO is when it comes to the promotion of your website and your business, but if you’re attempting to break into new markets around the globe, it’s time to look into what international SEO is all about as well.

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Check out the information below if you’re planning on implementing international SEO strategies throughout your website, as there are certain things that you need to consider while you tackle this important promotional tactic.

Don’t Merely Translate Your Text

One of the most common mistakes made by website owners who want to incorporate international SEO is simply translating the text that’s on their pages. A lot of people end up using free apps that aren’t all that accurate, resulting in damage to the company’s brand and ultimately being useless for SEO.

Remember that different languages use different phrasing, so what you say in English may not make sense when you translate each word in a sentence without considering the nuances of that language. Therefore, stick to hiring a professional translation agency for the best results.

Google Isn’t the Most Popular Search Engine in Every Country

Even though Google is a hugely popular global company, the truth is that it isn’t the most widely used search engine in several countries, including China, Japan, Russia, the Czech Republic, and South Korea. In those countries, other search engines, such as Seznam (Czech Republic), Naver (South Korea), Yandex (Russia), and Baidu (China), are more popular. Therefore, you should become familiar with each country’s preferred search engine’s SEO tips and rules.

Be Aware of Different Trends in Different Cultures

Another thing you need to consider is the fact that various cultures throughout the world will have their own trends. So while people in the UK might be searching for Christmas throughout November and December, as an example, other cultures may be celebrating a totally different holiday, or none at all, at that time of year. Being aware of various cultures and their individual trends, from the music that they like to the holidays that they celebrate, is key to being able to implement SEO strategies that will make your site show up in search results.

When In Doubt, Hire Experts to Help

SEO experts, as well as marketing experts like Sioux Falls Marketing, are available to help you optimize your website for your home country as well as for countries throughout the world. So if you find yourself struggling to figure out what search engines you need to optimize your site for, or the different trends that you need to be aware of, hiring outside experts could be the best option, as it will save you a lot of time and frustration.

Once your international SEO tactics have been implemented, you’ll be able to effectively reach a much wider, global audience and hopefully increase conversions, as well as your popularity, throughout the world. So even though it does require quite a bit of effort, the rewards will definitely make all the hard work worthwhile.

Four Tips for Writing Persuasive Content

Crafting good content for websites can take a lot of practice. Follow these four tips to improve your content quickly. Doing so could help improve your website’s popularity and authority.

1. Find a Creative Concept

Creativity should play a role in every piece of content. Even posts about technical subjects should include some level of creativity, whether that means finding a way to re-conceptualize common points or slipping in a few jokes. No one wants to read boring content, so do anything you can to keep readers interested.

2. Check Your Facts

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Image via Flickr by paurian

Even one inaccurate fact could make your website look untrustworthy, so double-check every sentence to make sure your content makes you look like an authority. This can get difficult when you need to write posts about subjects you don’t know much about. That difficulty makes it even more important for you to check everything.

If you know an expert, have him or her read your content to find common mistakes. You may also want to compare your writing to the information on sites like:

  • Wikipedia
  • WhoWhatWhen
  • Snopes

When in doubt, use Google to find similar content on trustworthy sites.

3. Avoid Logical Fallacies

People often use logical fallacies without realizing their mistakes. Many people will not notice. They may even agree with your content despite its flaws. Discerning readers, however, will find these fallacies troubling enough that they never return to your site. Some of the most common fallacies include:

  • Straw Man—Attacking a seemingly related argument instead of the statement at hand (example: Mr. Smith says that global warming is real, but he doesn’t have an explanation for why we got so much snow last winter.)
  • Appeal to Authority—Relying on a person’s authority to make statements seem true regardless of their merits (example: Sarah says to eat 15 tacos a day. She’s a popular fitness trainer, so she must be right.)
  • Bandwagon—Saying something is true just because a lot of people believe it (example: Nine out of 10 people believe George Washington had wooden teeth, so it must be true.)

It’s important to learn more about fallacies, so you can avoid statements that weaken your content.

4. Get Help When Proofreading

Typos, misspellings, and convoluted sentence structures can make your writing look amateurish. When careful readers see numerous mistakes, they may wonder why they should take your writing seriously. This makes proofreading an important part of content creation. Always proofread your writing at least twice. Reading it out loud will help you find confusing sentences and improve flow.

Don’t rely on your word processing software to find all of your mistakes. If possible, have another person read your content before you publish. If you don’t have someone to read your content, consider using an online service like Grammarly.

What common mistakes do you find while browsing web pages? Do these mistakes make sites seem unreliable to you? Follow the four tips mentioned above so your site doesn’t push away potential readers and customers.

10 Useless and Strange USB Gadgets

USB Self-Misting Hairbrush

Whether we are at home or at work, we all use our PC’s USB ports to connect a wide variety of accessories and peripherals. Though we usually use them to connect a mouse or maybe an external drive, USB lamps and PC coolers are sometimes desirable accessories. However, for each one of these branded USB gadgets we will also find available on the market stupendously whimsical and tacky devices that use USB ports as well. Though they are numerous, we will only talk about ten which caught our attention.

USB Heated Blanket

If your workplace is a freezer, then you definitely need this gadget. What’s more, since it is only 2.5 x 1.5 feet, deciding which part of your body to warm first is not going to be an easy decision.

USB Fishquarium

Hard to explain what this is exactly. Maybe something comparable to an organizer full of supplies and pens? Keep in mind that the fish isn’t included.

USB Typewriter Keyboard

A piece of nostalgia that costs $700. We are not joking about the nostalgia bit, as this gadget can only be useful if you plan to have your grandmother write something on your PC and you want to avoid confusion. At that price, keyboards are still a better option.

Humping Dog USB Key

If you like plastic Beagles humping your PC and making noise, then this is the perfect accessory for you. Though at first it may seem funny, there is no doubt that it will slowly become annoying and distracting.

USB-powered Crave Duet Vibrator

Though this gadget is rather unconventional, it might actually be useful every now and then. Especially since it comes with a rechargeable battery and 8GB or 16GB memory capacity. Its doubles use may actually double the pleasure.

USB Self-Misting Hairbrush

This hairbrush promises to de-tangle your locks and, simultaneously water them and charge the USB. Though this gadget seems useless, some of you might find it interesting. Its battery can stream for almost two and a half hours.

USB Air-Conditioned Tie

On hot summer days, neckties aren’t precisely comfortable. Well, this Japanese gadget – manufactured by Thanko, renowned for the useless and awkward USB gadgets it comes up with, – invented the USB Air-Conditioning Ties. This tie, with a plastic knot that houses a small fan, is meant to blow fresh air into your chin. Imagine the feeling of relief and comfort of having something blow under your chin.

Dual-Heated Travel Mug

Though the concept is interesting, its developers overlooked some essential aspects. Keeping your tea or coffee hot is actually a very nice idea. However, we have to be careful and remember not to wash these mugs in the dishwasher.

USB Plasma Ball

Have plasma balls ever been popular? Hard to say. But this USB-powered gadget tries to bring back some 90’s nostalgia with a hipster-size irony dose.