Is it better to use Infinite Scrolling or Pagination when it comes to SEO

Does pagination work better than infinite scrolling for SEO?

Increased numbers of leads, and increased sales profits. These are two of the main aims of any business, and your website is there to help you achieve them. You are never going to achieve either of these aims if people do not visit your website. This is where good SEO comes in; to help you gain the highest possible search engine rankings.

There are many aspects which go hand in hand to create effective SEO. We are going to examine one factor; whether to use pagination or infinite scrolling.

What is pagination?

Google itself uses pagination on its results pages. You can see numbers across the bottom of the page, indicating how many pages of results there are. You can also see a next and previous option, so that you can simply choose the next page, or the previous one.

What is infinite scrolling?

If you have ever taken a look at a news page on a social media site, you have probably seen infinite scrolling at work. In order to read content on the page, you simply need to carry on scrolling. As a story continues, so updates can be added to the top of the screen; as can more stories.

What is the best choice from an SEO perspective?

Pagination and infinite scrolling are both used on a regular basis; but which is the best choice when it comes to SEO? You have to make the decision based on your requirements, and what you want from your website. But, there are some things you should consider.

  • When infinite scrolling is used, content is hidden until it’s visible on the screen. Although Google does index hidden content, it’s not as easy to find as content that is always visible. This can be a disadvantage for SEO purposes.
  • When pagination is used, there are direct links between content which makes it easier for Google to find it. Using next and previous indicators also makes the process easier.

Generally, if you want to make your content easier for Google to find, it makes sense to use pagination. This does not mean that infinite scrolling cannot be useful at times. It’s easy for people to trawl through all of the information present, without having to click from page to page.

You should be able to clearly see the difference between infinite scrolling and pagination. If you need further help deciding which the best choice is for you, it’s a good idea to speak to an expert in marketing online in Sydney.

They can discuss your SEO with you in detail, and explain the effects of using pagination or infinite scrolling. You can get advice that is specific to your situation. This should help you make a decision which results in you increasing traffic to your site, and thereby increases leads and sales for your business. This is the most important aspect of your website’s performance.

Search Engine Optimised Content

Sharpening your content to be keyword-focused will help it to rank well for those keywords. Don´t overlook the potential of ranking every page in your website for competitive keywords. Search Engine Optimised content is the most important part of your website. This is the secret to success.

forabipocomsearchengineoptimisedcontent

Goal of a Search Engine

The goal of a search engine is to return web pages that it thinks are best suited to satisfying what the searcher is looking for. If the search engine gets it right and the searcher is happy, then they will keep using this search engine. That is why Google is so popular. It is good at returning the right results. So how do you convince Google your web page is the best one for the job. Well, it starts with the content.

girl-observing-nature-seo

Body Content

Keep the body content as close to the top of the HTML page as you can. Most modern websites are now built using DIV tags rather than TABLE tags which means it is possible to float the code so that the content appears high up on the HTML page. This is important as a search engine will look at the web page starting from the top and working its way down. You want it to find the content as soon as possible. To help with this, move all your CSS and any JavaScript code to external files too. The Introduction to SEO article explains more.

SEO Content

Search Engine Optimised content is about trying to make each page of you website as specific as possible. If you have Researched your Articles properly, and I know you will have, then you should have a sizeable list of keyword combinations. Try to focus your content around one primary keyword phrase that you would like to rank well for. If your page is a combination of many topics, then break up the topics and make a page from each one. This not only makes the page much more specific but also adds content to your website. The more specific the keywords used to find your page are, the more likely that visitor is going to like the content and Convert into a Customer.

Create Great Content

The golden egg of SEO is to get people to link to you without you asking them to. Why will they want to link to you? Is it because you have a great logo, or funky images, or a great navigation. No, it is because you have High Quality Content. The visitor is on that page for a reason so make that a reason to stay. Update your web pages often with new content which is relevant and accurate to that page. Keep it readable and straight to the point. Each page is there for a purpose. If the reader has read down to the last line, you have done a great job.

SEO Expert Tip

The Theme of a web page should be reflected by everything that makes up that page: The Content, URL, Meta Tags, Headers, Navigation, Links, Images, etc. They should all work together.

The Advantages of Organic SEO Marketing Over PPC

When business owners and webmasters decide on how to go about marketing their enterprise, one question they usually ask themselves is organic SEO marketing or PPC?

Search Engine Optimization Puzzle

For those unaware of what both these terms are, let’s define them quickly. Organic SEO marketing is the name given to the process of increasing site visibility by using holistic methods. PPC, otherwise known as pay-per-click, is a pay-as-you-go advertising method, for example, Google AdWords.

There a number of advantages when it comes to each, but overall, organic SEO marketing wins out. Here’s why.

The Cost

Organic SEO services can cost a fair amount of money, depending on the size of your site and the depth of the campaign you want to run. Still, that amount of money is nothing compared to what you’d have to shell out on pay-per-click advertising to achieve the same result. If you’re in a competitive niche such as law or medicine, you could be paying anywhere between $5-15 for a single click. Unless you have deep pockets, this isn’t affordable in the long run.

Trust

While a PPC marketing campaign will get you seen, it won’t improve your brand’s reputation. The reason for that is because anybody could buy a PPC advert. It requires no level or expertise and says nothing about a business. With organic SEO, your SEO company (assuming you use one) will be ranking you highly on many of the world’s top search engines. Naturally that means something to customers.

Long-term Results

PPC adverts can net you money in the short-term, but they’ll do nothing for you in the long run unless you keep paying for your ads. When you make use of organic SEO services however, your results will last long into the future.

That’s why search engine optimization and organic SEO marketing really do offer great value for money.

Wider Scope

We talk a lot about Google when mentioning SEO. The reality is though, that there are other search engines out there that can also provide us with a lot of traffic. Yahoo, Jeeves and Bing, for example. According to stats, 30% of people searching for information don’t use Google. That means an organic SEO marketing campaign is going to get a site seen by more people than if you were using a paid advert. As traffic is the name of the game when it comes to being successful online, this reason is massive.

The Whole Package

You don’t need to be an organic SEO consultant to know just how valuable this marketing technique can be. Hopefully you can now see what it offers after reading through this article. While PPC advertising has its uses, if you were going to choose between the two, organic SEO just offers so much more.

Save PPC for those times when you want quick results. Make organic SEO the lifeblood of your online venture.