Top Voice Engine Optimisation strategies that help your website rank higher

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Voice engine optimisation is the future. According to the Search Engine Journal, over 25,000.000 smart speakers were sold in 2017. The reason behind simply being that businesses realised that consumers now prefer voice search over text search. With voice search, there is no need to type, the answer is read back and it’s faster. As such, in order to develop a good relationship with Alexa, Cortana, Siri or any other smart speaker, it’s crucial for the business to come up with effective strategies that will make smart speakers pick up their content as the first answers. If you can have a look at Novibet, you will see that several sites are already working hard to build fruitful relationships with smart speakers.

Woman conducting voice search on mobile phone at home

Long tail keywords

With typical (text) search, it’s possible and in most occasions advisable to use a single word or small phrases keywords. However, when it comes to voice search, it’s a completely different ball game. Evidence shows that when people use voice search, they often use at least four keywords onwards. It is for this reason that when creating your content, you need to have long tail keywords.

Meet SEO best practices

It’s crucial in typical searches to meet the top SEO best practices for effective results i.e. higher search ranking but this is more so important when it comes to voice search. When it comes to voice search, there is no settling for second best but for the best i.e. pole position in search results. In order to attain that pole position, you, therefore, need to meet the following schema markup, secure your website with SSL encryption, images with alt tags, highly responsive website, site authority, solid site hierarchy, local pages optimised with Google My Business, and mobile-friendly site.

Understand what Google is looking for

When you use voice search, you will realise that Google or Bing or any other search engine you are using release the search results in the form of a snippet. This snippet gives you a guideline on what the search engine looks for before returning the search results, therefore, you need to take into consideration these guidelines if you want your page to return higher. Common things that search engines look for before returning results include keywords in the Universal Resource Locator (URL), keywords located at the start or inside the first paragraph, unique titles and description tags, use of headings, conversational language i.e. your content should be written in such a way that seems like you are talking to a real person, use of trigger words such as best, what or how, long tail keywords (5+ words), highly detailed content, and content answering a specific question or addressing a specific topic.

Use of semantics

You also need to master semantics in your content i.e. you need to be able to effectively use different words in your text that mean the same thing. This is to say if someone searches for ‘things to do in autumn’, s/he is going to land on your page even if the title of your page, Meta description and keywords read ‘things to do during fall season’.

Is it better to use Infinite Scrolling or Pagination when it comes to SEO

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Does pagination work better than infinite scrolling for SEO?

Increased numbers of leads, and increased sales profits. These are two of the main aims of any business, and your website is there to help you achieve them. You are never going to achieve either of these aims if people do not visit your website. This is where good SEO comes in; to help you gain the highest possible search engine rankings.

There are many aspects which go hand in hand to create effective SEO. We are going to examine one factor; whether to use pagination or infinite scrolling.

What is pagination?

Google itself uses pagination on its results pages. You can see numbers across the bottom of the page, indicating how many pages of results there are. You can also see a next and previous option, so that you can simply choose the next page, or the previous one.

What is infinite scrolling?

If you have ever taken a look at a news page on a social media site, you have probably seen infinite scrolling at work. In order to read content on the page, you simply need to carry on scrolling. As a story continues, so updates can be added to the top of the screen; as can more stories.

What is the best choice from an SEO perspective?

Pagination and infinite scrolling are both used on a regular basis; but which is the best choice when it comes to SEO? You have to make the decision based on your requirements, and what you want from your website. But, there are some things you should consider.

  • When infinite scrolling is used, content is hidden until it’s visible on the screen. Although Google does index hidden content, it’s not as easy to find as content that is always visible. This can be a disadvantage for SEO purposes.
  • When pagination is used, there are direct links between content which makes it easier for Google to find it. Using next and previous indicators also makes the process easier.

Generally, if you want to make your content easier for Google to find, it makes sense to use pagination. This does not mean that infinite scrolling cannot be useful at times. It’s easy for people to trawl through all of the information present, without having to click from page to page.

You should be able to clearly see the difference between infinite scrolling and pagination. If you need further help deciding which the best choice is for you, it’s a good idea to speak to an expert in marketing online in Sydney.

They can discuss your SEO with you in detail, and explain the effects of using pagination or infinite scrolling. You can get advice that is specific to your situation. This should help you make a decision which results in you increasing traffic to your site, and thereby increases leads and sales for your business. This is the most important aspect of your website’s performance.

Search Engine Optimised Content

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Sharpening your content to be keyword-focused will help it to rank well for those keywords. Don´t overlook the potential of ranking every page in your website for competitive keywords. Search Engine Optimised content is the most important part of your website. This is the secret to success.

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Goal of a Search Engine

The goal of a search engine is to return web pages that it thinks are best suited to satisfying what the searcher is looking for. If the search engine gets it right and the searcher is happy, then they will keep using this search engine. That is why Google is so popular. It is good at returning the right results. So how do you convince Google your web page is the best one for the job. Well, it starts with the content.

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Body Content

Keep the body content as close to the top of the HTML page as you can. Most modern websites are now built using DIV tags rather than TABLE tags which means it is possible to float the code so that the content appears high up on the HTML page. This is important as a search engine will look at the web page starting from the top and working its way down. You want it to find the content as soon as possible. To help with this, move all your CSS and any JavaScript code to external files too. The Introduction to SEO article explains more.

SEO Content

Search Engine Optimised content is about trying to make each page of you website as specific as possible. If you have Researched your Articles properly, and I know you will have, then you should have a sizeable list of keyword combinations. Try to focus your content around one primary keyword phrase that you would like to rank well for. If your page is a combination of many topics, then break up the topics and make a page from each one. This not only makes the page much more specific but also adds content to your website. The more specific the keywords used to find your page are, the more likely that visitor is going to like the content and Convert into a Customer.

Create Great Content

The golden egg of SEO is to get people to link to you without you asking them to. Why will they want to link to you? Is it because you have a great logo, or funky images, or a great navigation. No, it is because you have High Quality Content. The visitor is on that page for a reason so make that a reason to stay. Update your web pages often with new content which is relevant and accurate to that page. Keep it readable and straight to the point. Each page is there for a purpose. If the reader has read down to the last line, you have done a great job.

SEO Expert Tip

The Theme of a web page should be reflected by everything that makes up that page: The Content, URL, Meta Tags, Headers, Navigation, Links, Images, etc. They should all work together.