Essential Ingredients of SEO

The world of SEO is ever changing and it becomes increasingly complex every day. As Google continues to update their search algorithm, SEOs and webmasters around the world are trying to figuring out the next best way to build and maintain rank. There is a plethora of information available on this topic, so much that it can be difficult to assess what to really believe. Here are a few recommendation of what we think you need to consider when optimising your site. There are some basics, as well as some more out of the box ideas.

On-Site Optimisation

You’ll most likely already be aware of what this entails. Make sure that the design of your site is conducive to high search engine rankings. This is quite a broad category and includesthings such as meta information, keyword use, site load time and site structure.

SEO-Optimised Copywriting

Getting your website designed is one thing, but it is never really complete until you have populated it with impressive, optimised content. Taking all of the relevant keywords and seamlessly integrating it into your content to create an amazingly compelling page takes a level of skill, and if you are unable to do it yourself, we recommend that you seek the help of professional copywriting services.


Strong Backlink Profile

One of the most heavily weighted factors that Google uses to gauge the importance of a site is its backlink profile. ‘Backlink profile’ refers to the information about the sites which link to a domain. Building high rank backlinks on relevant sites will significantly help you move up the rankings. However, backlinks on unrelated blogs have a much lower backlink value. The best way to achieve a strong backlink profile is to provide useful content which other sites will want to share. You can do this by writing articles or posting images or infographics. If what you are providing is valuable enough, sites will simply want to link to it.

In-Depth Articles

One of the more recent additions to Google was the addition of the ‘In-Depth’ articles section. Google values articles which are longer and provide more in-depth information, so has added this feature to give these longer articles more exposure. The internet is absolutely filled with short. 300-word articles and the reason for this is that it is much simpler to write a short article.

Rich Snippets

You will no doubt already have noticed all of the extra information which gets presented alongside search results in Google. Sometimes these rich snippets will provide you with information about ratings, addresses, opening hours, Google+ pages and more. By linking your site with your social accounts such as Google+, you can give searchers the chance to quickly connect to your page. As well as this, you can set up an author account for your website, which will display an image of the author next to the search result. Whatever extra information is on offer, it is likely to improve your chance of grabbing the attention of searchers.

Take all of these factors into account when formulating an SEO strategy and you’ll set a good foundation for your business.

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