Promote your Business with Google Places

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In April last year Google introduced Google Places. Its purpose was to allow business owners to verify and supplement their business information and generally manage their presence on Google, but there are many more advantages to Google Places.

Google Places 0.5

Google Places - Splash Page

You can add the following information on Google Places:

  • Essential Facts about the business
  • Hours of Business
  • Geographic areas the business serves
  • Photos
  • Videos
  • Product Offerings
  • Coupons / Vouchers
  • Real-Time updates to your Place page i.e. promote a sale, a special event
  • Customers can leave a review of your business.

To add your business to Google Places follow the steps below:

  1. Sign in to the Google Account you want to register your business under. Note: If you don’t have a google account, you can register for one here also.
  2. Browse to Google Places
    3. Google Places 0.5

    Google Places - Splash Page

  3. Click on “Add new business”
  4. Fill in your business details:
    5. Google Places - Step 4a

    Google Places - Step 4a

  5. After you submit your details, Google will send you out a confirmation letter with a PIN. You need to enter this PIN in order to verify your address details.
    6. Google Places - Step 5

    Google Places - Step 5

  6. After confirming, you can access your Google Places Dashboard and see how many times users saw and showed interest in your business listing as a local search result. From here you can also modify your business info and post to your place page.

    7. Google Places - Step 6

    Google Places - Step 6

After you have added your business, it can appear in local search results. For example, the following search for “restaurants northern ireland” reveals the following:

Google Places - Results

Google Places - Results

Note that each of the results (A-G) has a Place Page link that can be clicked that will take the user straight to your business Place Page.

Google offer a personalised dashboard within Google Places that includes they keywords that people have used to find your business, how many times people have found your business and from what areas people have travelled from to visit your business.

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Trackbacks & Pingbacks

  1. Google Places: The Benefits and Advantages for Business « Abipo Web Design Northern Ireland Blog says:
    2012/01/24 at 5:14 pm

    […] It seems sensible that if someone is trying to find a local business, they should find the same rather than a well-optimized website. Google has therefore taken the position that local businesses should have an edge with regards to local search. In simple terms, Google have optimised their search engine results pages for local businesses. This is why all business owners should promote their business using Google Places. […]

  2. Promote Your Business With Google Places « Nothing And Everything says:
    2011/11/23 at 6:34 pm

    […] Promote Your Business With Google Places Categories: General Notice: This work is licensed under a BY-NC-SA. Permalink: Promote Your Business With Google Places The Apple Farm Camping And Caravan Park Review Camac Valley Caravan Park Review […]

  3. Promote Your Business With Google Places « Super Words says:
    2011/11/18 at 11:42 pm

    […] Promote Your Business With Google Places Categories: Misc Notice: This work is licensed under a BY-NC-SA. Permalink: Promote Your Business With Google Places […]

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