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13 Simple Tips for Improving Your Web Design

This article provides some tips and tricks which can help you improve your web design. Whenever you are planning a web site you need to have a design plan. This plan will help anyone to understand the content and concentrate on the areas of the site which need to be improved. As suggested by a web design company web DND, it is very important to identify the potential pain points before you start implementation.

Web Design

 

  1. The logo of the company is the most important part their brand. Make sure to have a logo which is located prominently on the website. It is also suggested to link your logo to your home page so, someone can easily navigate.
  2. Try to include the intuitive navigation to your web page. If the navigation is confusing, then there are chances that people might bounce from or abort your website rather than viewing it.
  3. If you really want to attract visitors to your web site, make sure that your web pages don’t have competing visual clutter. This can divert a visitor away from the main part of the web site. You should consider using links and options in the header and footer which can narrow the focus.
  4. As per the aforementioned web design company you should keep enough space between paragraphs and images to allow breathing space and so that visitors can absorb all the important features of the web site. Keeping a control on white spaces in your web layout can keep your users focused on the content and it can control user flow.
  5. Always try to use a color palette which complements the logo and it should be also consistent with the marketing material as well. Try to use a neutral color palette so, that it can provide an elegant, modern and clean appearance to your web site.
  6. You can also invest in professional photography and include the same in your web site. As suggested by web DND, a good photo can draw the eye and attract towards your website content.
  7. Make sure to choose fonts which are easy to read on all the devices. When you select the fonts keep one thing in mind people are going to see your website whether it is on laptop or mobile device. Scaled fonts can help you make your website readable across all the devices.
  8. As per the web design company, we should design each page as a landing page. So, whenever any visitor visits the page they should find the required information there.
  9. When asked for the top design tips, it is suggested that we need to put a call to action on the top of the web page with your email address and phone number. This helps customers to find out your information easily.
  10. Instead of designing a web site individually for each device we should make use of responsive web design. This has capability to automatically adapt how your website is being viewed. This would also provide a good experience to your users.
  11. Today HTML 5 is gaining good support on the web market. Try to use it more in your website because it has capability to function on many popular websites and it doesn’t require any kind of plug-ins as well.
  12. Try to make the form ‘send’ button attractive so, that visitors are attracted to click on it. You can design the button in such a way that when visitors hover on the button, it should change the color, opacity and gradient.
  13. Last but not the least always makes sure to test your web site design. This helps in continuously improve your design.

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6 steps to take when designing your logo

The importance of a professional logo for a company, organisation, or product, cannot be overemphasised. Without a professional logo your brand may not get the recognition it deserves, as it will become difficult for your audience to visually harmonise facets of your business.

Logo

Here are 6 steps to take when designing your logo. Follow these and you will be more likely to create a logo that suits your brand.

Start with a sketch first

For most people new to logo design the most common first step is to jump straight onto the computer and start designing. This is generally a wrong approach, as this often leads to wasted time on special effects and filters, without getting to grips with the essence of the design.

The best thing to do is to get a sheet of paper and draw various logo design examples, keeping in mind what you want the logo to communicate to your audience.

Use vector-specific drawing software

Photoshop, paint shop pro and pixelmator, and painter, are all great tools used by people working with images, but, according to Steve, digital marketing manager at Print-print.co.uk, “while these tools are very good for photo editing, they won’t do the best job when it comes to logo design”. Steve suggests that you “use vector-specific drawing software like Adobe Illustrator, free hand and line form for the best results. Whether enlarging for print posters or shrinking for web content vectors ensure the clarity of the logo is maintained”.

Choosing the right colour scheme

When you get to the point where you are using fill and stroke colours, you will need to use colour combinations that are sensible for your business. If you run an investment firm for instance, it won’t be wise for you to use bright red and pink as the colour scheme. Think about colour psychology and ensure you create the right feeling with the colours that you choose.

Consider the black and white version

After you have settled for a colour scheme for your logo, the next step you have to take is to have a look at what the logo will look like when it goes through a fax or copier machine, or is put in a black and white newspaper ad. There are some really nice black and white logo examples here on Pinterest

You can print and copy the logo to see how it looks. If it doesn’t look coherent, get back on your computer and rework the original version, or develop a second version. You may need to convert hollow shapes to solid shapes, and vice versa. The logo may have to be tweaked a bit, but make sure you don’t deviate too much from your original design.

Consider your target audience

As you develop a logo, you need to keep in mind your target audience. If the logo is purely for a website, you are free to use special effects, colour fades etc. If the logo is, however, meant for commercial printing, the complexity of the logo must be considered, bearing in mind the printing challenges and expenses that comes with lots of colours and effects.

A good idea may be to create a web based version and print version of your logo. Steve at Print Print has this to say on the subject. “In the printing world, colours are referred to as “spot” colour and the more colours used, the more expensive it will be to do the printing”.

Take a look at the typography

A logo isn’t all about images; the typography is very important. The words of the logo are just as important as any graphics you may come up with. Many new logo designers pay far too little attention to the fonts, jumping straight in with a font they know and love. Your lettering style, fonts and case in a logo can have big impact on the quality of your logo. You should also think about how your font choices here impact on your overall typographical strategy.

An important tip here is to convert letters to shapes and outlines if your logo uses a font. This will ensure that when you send the vector file to someone, there won’t need to have your font installed on their computers to view it properly.

To create a professional logo you should take a process approach to the design. If you go about it the right way you will be far more likely to get an outcome that works, and that you love.