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13 Simple Tips for Improving Your Web Design

This article provides some tips and tricks which can help you improve your web design. Whenever you are planning a web site you need to have a design plan. This plan will help anyone to understand the content and concentrate on the areas of the site which need to be improved. As suggested by a web design company web DND, it is very important to identify the potential pain points before you start implementation.

Web Design

 

  1. The logo of the company is the most important part their brand. Make sure to have a logo which is located prominently on the website. It is also suggested to link your logo to your home page so, someone can easily navigate.
  2. Try to include the intuitive navigation to your web page. If the navigation is confusing, then there are chances that people might bounce from or abort your website rather than viewing it.
  3. If you really want to attract visitors to your web site, make sure that your web pages don’t have competing visual clutter. This can divert a visitor away from the main part of the web site. You should consider using links and options in the header and footer which can narrow the focus.
  4. As per the aforementioned web design company you should keep enough space between paragraphs and images to allow breathing space and so that visitors can absorb all the important features of the web site. Keeping a control on white spaces in your web layout can keep your users focused on the content and it can control user flow.
  5. Always try to use a color palette which complements the logo and it should be also consistent with the marketing material as well. Try to use a neutral color palette so, that it can provide an elegant, modern and clean appearance to your web site.
  6. You can also invest in professional photography and include the same in your web site. As suggested by web DND, a good photo can draw the eye and attract towards your website content.
  7. Make sure to choose fonts which are easy to read on all the devices. When you select the fonts keep one thing in mind people are going to see your website whether it is on laptop or mobile device. Scaled fonts can help you make your website readable across all the devices.
  8. As per the web design company, we should design each page as a landing page. So, whenever any visitor visits the page they should find the required information there.
  9. When asked for the top design tips, it is suggested that we need to put a call to action on the top of the web page with your email address and phone number. This helps customers to find out your information easily.
  10. Instead of designing a web site individually for each device we should make use of responsive web design. This has capability to automatically adapt how your website is being viewed. This would also provide a good experience to your users.
  11. Today HTML 5 is gaining good support on the web market. Try to use it more in your website because it has capability to function on many popular websites and it doesn’t require any kind of plug-ins as well.
  12. Try to make the form ‘send’ button attractive so, that visitors are attracted to click on it. You can design the button in such a way that when visitors hover on the button, it should change the color, opacity and gradient.
  13. Last but not the least always makes sure to test your web site design. This helps in continuously improve your design.

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Top 5 Ways to Improve Your Product Photos on a Shoestring Budget

Visual cues are of utmost importance to online sales – customers can’t pick up your product and interact with it as they would in a store, so they have to get that same experience through the pictures instead. But how can a small business owner get started on a small budget?

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This guide will help you take better product photos with the equipment you have in your home right now: whether you’re shooting with a digital camera, a smartphone, or a full DSLRrig.

1. Use a White Background

Backgrounds are distracting. A single continuous piece of paper is all you need to create one of those disappearing white backgrounds the professionals use. This is a great way to help customers visualize the product in their own household, fitting in with their own lifestyle. To get the white background that truly disappears into the white background of your web store, make sure to light the background independently of the object.Increase exposure (or edit later) to ensure that your product remains nice and bright.

2. Eliminate Blur with a Tripod

Nothing looks more unprofessional than a blurry photo, especially to an interested customer that tried to open the full size to get a better idea of the details. This problem affects stores that sell large objects, like furniture or clothing, probably because nobody wants to go out and purchase a full-size tripod. But you don’t even need to use an actual tripod – you can use any table or other flat surface that allows you to set the camera at the right level. A long straight stick would even work well to give your hands some extra stability.

3. Keep Your Products Straight

Real estate listings are the worst offender when it comes to crooked photos; so many houses end up looking like they’re sinking into the soil. But when misaligned products show up in other online shops, the effect is subtle enough to go unnoticed by the seller but the cumulative effect is palpable. Use the grid setting on your camera or phone to make sure everything lines up nicely.

If your camera does not have a grid feature, you can go back through and tilt/crop the photo so it looks right. If you don’t have a great photo editor, you can ​buy and use a photography app

with this feature built-in to make life a lot easier. A good photo editor can help you correct colors and brightness levels as well.

4. Use Soft Lighting, Avoid Standard Flash

Ordinary flash from a digital camera or smartphone will wash out the photo every time. This is great if you want to market a creepy or vintage vibe, but most product photographers would do well to avoid standard flash at all. Instead, shoot under brightnatural sunlight or use a softbox light (a light with a piece ofpaper over it as a diffuser) to ensure the best results. It is even better if you can light the product from more than one angle to eliminate all the harsh shadows.

5. Offer a Variety of Angles

What you photograph matters just as much as how you photograph it. Customers want more than just a three quarter view or full front angle. They want to know what the back of the product looks like. They want to know the size of the product by comparing it to an easily scalable figure (like a person or a car).Depending on the product, they might even want to see underneath.

Try to include the product from two or three useful angles against a white background, and include one lifestyle shot to show the product in action. Every seller will have to tailor his or her technique according to the actual product at hand (seeing sweater from behind might be more important than seeing a bookshelf from behind) but “more is better” is often a good rule of thumb.

Get Started Today

Good product photography is more than just an art form – it’s a science. The professionals charge such high rates because it takes years to learn how to take great product photography, and it takes a huge investment to build up a collection of the right gear and equipment.

But they all got started somewhere: anything you can do to improve your product photos today is sure to provide a solid return on investment tomorrow. Never stop reading about digital photography, never stop practicing, and never stop thinking about new ways to show your products in a better light.