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Responsive Web-Design and your Search Engine Results

The growing increase of Smartphone and tablet acquisition among both the young and old has made it important for websites to be mobile friendly. Most companies have discovered the importance of having a marketing strategy on online platforms that addresses this growth and are incorporating it with SEO. In most cases, such websites rank highly on major search engines such as Google among others. Although there has been a debate on whether responsive websites are better than having a standard mobile site, it is becoming apparent that responsive designs are preferred by many companies seeking to reach as many customers as possible.

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Reasons to have a Responsive Web Design

As indicated earlier, investing in web development that results in a site that is responsive is a step in the right direction for any company. Responsive web designs that are centered around SEO are a good choice and are preferred because of a number of reasons such as:

  • Google friendly – Google prefers responsive sites for mobile devices and indicates that it is one of the best practices in the industry. The main reason for this is the single HTML and URL that is used on all devices from which information on the site is accessed resulting in better crawling by the search engine and also helps in organizing content. Also, when the content is on a single page it is easier to share on other online platforms.
  • Enhanced user experience – The overall design of the website is important for responsive sites so that it remains friendly to online users. When a website is appealing and can be easily accessed through mobile devices and still maintain their look, it is likely that traffic will increased resulting in higher rankings on search engines.

Advantages of Combining SEO and Responsive Web Design

Proper integration of SEO and responsive web design during web development offers a number of benefits to companies seeking to increase rankings on various search engines. Some of these benefits include:

  • Compatible to tablets and smart phones

Even as Google streamlines its policies on content that is to be shown on search results when using mobile devices, it is apparent that they will be locking out some mobile users. However, with a responsive site the search results are not affected negatively and the ranking can even go higher especially when the content is SEO optimized.

  • Elimination of duplicate content

They will be no need to transfer content from one site to another when using responsive design as the pages share one URL. When information on websites appears on only one platform it helps companies avoid any penalties that are tagged to duplicate content.

  • No link dilution

Having a responsive web-design ensures that all SEO feedback is directed back to the website thus increasing traffic. In addition, the back links as well as social mentions related to the site are aimed at a single website thus increasing the chances of being ranked much higher on search engines.

Developing Focal Points on your Site

The amount of time that you have to impress a visitor to your site, and convince them to stay, is just a few short seconds. People want information to be made easily and quickly available to them and so it is the task of the web design professional to create a site that offers the browser just that. One of the most important ways of keeping users on your site is by developing focal points.

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What are focal points in web design?

In web design, a focal point is a prominent area on the website. This is the area where we want to draw the browser’s attention. This area is distinct from other components, catches the eye and offers a message of value. The idea behind these focal points in web development is to convey the main message of the website and place emphasis on it.

Giving a focal point purpose in your web design

One of the basic rules to incorporating focal points into your web design is that of basic simplicity. It doesn’t help if you have 5 focal points on your page, so stick to one. Choose the most important thing on the page and accentuate it. It is important that the focal point draws attention to the purpose of the site and the goals of the site owner. Include a call to action on your focal point so that it is purposed and not just hanging around offering no value.

Placement of your focal points in the design

Where you choose to place your focal point in your web design is quite important. The index or home page is where most people will start viewing your site, so this is a great place for locating a focal point. It doesn’t stop there though. You can really lose out if you don’t incorporate one focal point on each web page. This should draw attention to the most important information on that particular page and of course provide a call to action.

Placing the focal point towards the top of the page is a great idea. You want it to be easily noticed and even the first thing the browser sees. Just below the header is a good place to test out.

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Design elements used to create focal points

  • Typography – you can use size, colour and spacing to create emphasis on textual elements.
  • Illustration – you will find that graphics can relay a message quickly and effectively. With eye-catching visuals you can create a focal point with ease.
  • Big buttons – these are great for call-to-action focal points. High visibility and attractive colours and designs are effective focal point elements.

These are just a few web design elements that you can create a focal point with.

It is best to consider all of the options available to you as you want the focal point to provide value to your site. Making a mistake with your focal point could have a detrimental effect when it comes to converting visitors to clients. With the assistance of a professional design agency you can rest assured that your website focal point will be effective.

Web Design, SEO and Copywriting: The Complete Package

You may have just been presented with a stunning, well-branded new website from your web designer, but is this enough to bring you online success. There are numerous important factors which have implications on the performance of your website, and we will outline the three core areas in this article.

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Web Design

The expected standards for web design have risen substantially in recent years. No longer is it acceptable to simply churn out a mediocre (and forgettable) website. The only impact this will have is leaving a sour taste in the mouths of your visitors, who will certainly not be coming back for more. When getting your website designed, make sure that it follows modern web design principles, including the provision of clear concise information and increasingly minimalist layout styles.

Search Engine Optimisation

Once you have a beautiful new website which perfectly represents your brand, the next step is to drive some traffic to it. Time permitting, many SMEs opt to perform these tasks themselves. However, given that there is an ocean of ever-evolving knowledge in the SEO field, many opt to employ SEO consultants instead. The time spent researching and improving your website in line with the latest optimal SEO principles can easy be avoided by consulting an expert within the field.

If you decide that you are going to make the investment of hiring SEO professionals, it is essential that you vet each and every one accordingly. You will no doubt have heard of the terms ‘white hat’ and ‘black hat’ SEO. Many SEO ‘experts’ will claim to be able to guarantee that you will reach the number one spot in Google, even though it is impossible to do ethically in today’s world. Make sure you select an SEO consultant who will provide you with ethical and lasting results, and you can be assured your site will maintain its high rank for the duration.

Copywriting

The written content on your homepage and throughout the rest of your site is one of the most influential factors on how a potential customer perceives your brand. A lot of the time, your website visitors will make their mind up within seconds of landing on your site about whether they are interested or not. Ensure that the copy introducing your site is concise, thought-provoking and compelling. Use this opportunity to portray your brand characteristics, helping you to resonate with like-minded consumers.

Writing impressive copy does not stop at the homepage. The content throughout your site is a constant representation of your site. There is absolutely no excuse for spelling mistakes or incorrect use of grammar and you must focus on making your content as digestible as possible. Without this crucial element, visitors will quickly turn off, click the back button and you can wave goodbye to the chance of getting any new business from them.

Other Factors

There are obviously numerous other factors which play a part in ensuring the success of your website. However, these three are the most influential of the bunch, and must be taken seriously from the outset.